Chef Logo

The Chef logo means a lot of things to a lot of people. It is an emblem championing open source software and its community. It is a seal of quality and a stamp of approval from the company. Therefore it should be used proudly, consistently, and with great meaning.

Download the logos

Layout

There are three acceptable layouts for the Chef logo. The horizontal logo should be used in thinner, horizontal layouts, such as banners or headers. The vertical logo should be used in longer, vertical layouts, such as printed collateral. Additionally, the circular mark and the name must always appear together.

 

Colorways

STANDARD

Standard Horizontal Logo

The standard Chef logo is for use on white and light colored backgrounds.

INVERSE

Use the inverse logo when a dark background is present.

WHITE

Use the white logo on dark or colored backgrounds when neither the standard or inverse logo work.

White Space

White space surrounding the logo must be at least the height and width of the CHEF “C” in all directions.

Download the logos

Brand Colors

ORANGE

Chef Orange
Pantone 2012 C
RGB: 235 157 0
HEX: EB9D00
CMYK: 0 45 100 0

LIGHT BLUE

Chef Orange
Pantone 283 C
RGB: 152 195 229
HEX: 98C3E5
CMYK: 42 9 0 0

DARK GREY

Chef Orange
Pantone Cool Gray 10 C
RGB: 102 103 108
HEX: 66676C
CMYK: 40 30 20 66

DARK BLUE

Chef Orange
Pantone 7545 C
RGB: 67 83 99
HEX: 435363
CMYK: 76 60 44 26

GREY

Chef Orange
Pantone Cool Gray 6 C
RGB: 174 174 174
HEX: AEAEAE
CMYK: 16 11 11 27

LIGHT GREY

Chef Orange
Pantone Cool Gray 1 C
RGB: 221 221 218
HEX: DDDDDA
CMYK: 4 2 4 8

WHITE

Chef Orange
Basis White
RGB: 255 255 255
HEX: FFFFFF
CMYK: 0 0 0 0

Fonts

Tungsten Bold

This typeface is for short, impactful headlines, statements and core brand messages. For example, “Do Change.” We use this sparingly on the website and mainly for email graphics, social media images, and in environmental design.
 

Tungsten Bold

Avenir Next Bold

Can be used for support headlines and information. For example: The sub-headlines on our website. Product and service titles, and sub-headlines on a web/print ad.
 

Avenir Next Bold

Avenir Next Regular

Can be used when setting longer bodies of copy. For example: the paragraph copy on our website, white papers, or the paragraph copy of a web/print ad.

Avenir Next Regular

Company Descriptions 

25 Words

Chef is the leader in Continuous Automation software, an innovator in cloud native operations and one of the founders of the DevOps movement. Visit http://www.chef.io

50 Words

Chef is the leader in Continuous Automation software, an innovator in cloud native operations and one of the founders of the DevOps movement. Chef is powered by an awesome community and open source software engines: Chef for infrastructure, Habitat for cloud native operations, and InSpec for compliance. Visit http://www.chef.io

100 Words

Chef is the leader in Continuous Automation software, an innovator in cloud native operations and one of the founders of the DevOps movement. Chef works with more than a thousand of the most innovative companies around the world to deliver their vision of digital transformation, providing the practices and platform to deliver software at speed. Chef Automate is Chef’s Continuous Automation Platform which is powered by an awesome community and open source software engines: Chef for infrastructure, Habitat for cloud native operations , and InSpec for compliance. For more visit http://www.chef.io